We’re proudly stepping into our next chapter with the launch of a refreshed IRT brand – one that better reflects who we are today, and the future we’re building together.
For more than 55 years, we’ve supported older Australians and their families through some of life’s most important moments.
We help make everything that truly matters possible.
Our brand refresh isn’t about changing who we are.
It’s an intentional step forward – one that connects the strength of our history with the ambition of our future. It reflects a trusted, community-owned organisation with decades of experience, pride in its people, and a clear purpose: to improve the lives of older Australians.
For more than 55 years, we’ve supported older Australians and their families through some of life’s most important moments.
Since our beginnings in 1969, much has changed. Our communities have grown. Our services have expanded across states and territories. The expectations of older Australians and their families have shifted. And as an organisation, we’ve evolved too.
While our look is changing, what matters most is how we show up. Our brand is the experience people have with us – in every conversation, every visit and every moment of care. To help answer some of the questions you might have, we’ve put together a few things worth knowing about what’s changing, what’s staying the same, and why.
Why are we refreshing our brand?
Our brand refresh isn’t about changing who we are. It’s about presenting IRT more clearly, confidently and consistently, so people can better understand who we are, what we stand for, and the full breadth of care, services and support we provide.
It also reflects the evolution of ageing itself. Older Australians today are living longer, leading more active lives, and looking for more choice, independence, connection and personalised support than ever before. Our refreshed brand embodies that – and the responsibility we have to continue evolving alongside the people and communities we serve.
What's changing?
You’ll start to see a new IRT logo and visual identity rolling out across everything we do – from the uniforms our teams wear every day to the signage at our sites and locations around our regions. You may also notice that a number of our retirement villages and residential care homes will be taking on some exciting new names as part of this next chapter.
What's not changing?
While IRT may look a little different, the things that matter most are staying the same.
There is no change to the care, services and support we provide, or to our purpose: to improve the lives of older Australians.
